Things to do WithKids magazine was founded in 2014, a top-class publication by parents for parents. Once tested and proven successful online, we engaged in print distribution where we targeted 24- to 45-year-old adults with kids aged 0 to 12, en route, at tourist attractions, and via geotargeted Western Cape schools. 24 000 copies will be distributed as a biannual holiday guide to schools, hotels and tourist attractions in the Western Cape.
The magazine is placed directly on our website, it is marketed via school newsletters as well as digital and social channels.
Online marketing engages parenting communities through social media, email marketing, social media, email marketing, SMS, search, display and the Thingstodowithkids.co.za website. The print magazine is distributed as a free, requested handout, targeting LSM 7-10 families. WithKids online distribution reaches mainly Gauteng, KZN and Western Cape families. WithKids gets just under one million annual pageviews. The latest statistics are available on request.